The Ministry of Tourism has come up with the most Instagram-worthy idea to promote Thai fruit — it’s in talks with Nestlé to produce a durian-flavored Kit Kat.
Tourism Minister Kobkarn Wattanavrangkul said that the ministry is pitching durian, mangoesteen, and tamarind Kit Kat flavors since they are all fruits that Thailand is famous for. Just like the Japanese green tea Kit Kat, our durian ones are expected to increase spending among tourists by 10 percent per person.
Because who doesn’t want to bring home some durian Kit Kats?
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I wonder how many Civil Servants it took to think that one up