TAT revamps defunct Thailand Elite Card

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buksida
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TAT revamps defunct Thailand Elite Card

Post by buksida » Fri May 31, 2013 7:48 am

Directors of the Tourism Authority of Thailand offices and TAT marketing representatives in Russia and the Asia-Pacific convened here today to discuss ways to expand the number of subscribers to the membership privilege scheme known as the Thailand Elite Card.

The meeting, called by Mr. Suraphon Svetasreni, Governor of the Tourism Authority of Thailand in his capacity as Chairman of the Board of the Thailand Privilege Card (TPC) was designed to provide the TAT representatives in 12 countries with a full briefing on the privileges, terms and conditions, marketing tools, and sale kits required to promote memberships.

The event is in the buildup to a global relaunch of the Thailand Elite Card in June.

The Thailand Elite card project is designed to attract high net worth individuals and encourage them to make repeat visits to Thailand, whether for business or leisure. It is within the scope of the strategy to grow visitor expenditure and the economic impact of travel and tourism across Thailand.

Ms. Vilaiwan Twichasri, Deputy Governor of TAT and the Acting Managing Director of TPC stated that, “There were some key adjustments according to the change of the business environment and consensus of the Thai Cabinet; namely, privileges, sales and purchase conditions, as well as the marketing tools and sales kits.”

TAT and TPC are projecting about 1,300 new members within the first year after the launch, with about half expected before the end of 2013. The countries targetted in the first phase of the membership drive are China, Hong Kong, Taiwan, India, Russia, and the ASEAN and Commonwealth of Independent States (CIS) countries.

Under the revamped membership terms and conditions, cardholders will be able to join up for an initial down payment fee of two million Baht followed by a 20,000 Baht annual fee over a 20-year validity period. Cardholders will be eligible for a five-year Multiple Entry Visa to Thailand and a one-year stay privilege per visit.

They will also be able to avail of the Thailand Elite Personal Assistance (EPL) at Suvarnabhumi Airport and Phuket Airport, including a fast-track channel at the immigration counters and airport transfers by BMW series 7 limousines. They will also have a 24-hour call centre access for any special assistance.

One of the most important privileges is usage of high-standard, five-star golfing and spa facilities 24 times per calendar year.

Mr Suraphon Svetasreni said, “The Thailand Elite Card will go a long way towards helping TAT raise the level of visitor arrivals to new heights. It will certainly be good for our luxury hotels, boutique properties, shopping malls and the many niche-market products that we are now focussing on.”

He said that the first round of briefings for TAT representatives in Asia and Russia would be followed by another round of briefings later in June for TAT directors and marketing representatives in Europe, Africa, Middle East and America.

Later on, special marketing representatives will be appointed to work on a commission basis to sell subscriptions.

Source: TAT

Thought: Two million for a visa that costs 1900 (since you have to re-enter after a year), a posh cab, and ten extra minutes out of the airport ... bargain ... :shock: Now, if you could legally own a property (as Thais can elsewhere on the planet) it may be worth thinking about for some ...
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Re: TAT revamps defunct Thailand Elite Card

Post by johnnyk » Fri May 31, 2013 8:37 am

This one is a leftover Toxin scam. Cronies got millions of taxpayer baht to set the thing up thinking rich falangs are total suckers. As you say buks, save a few mins at the airport and a posh cab. Discounts on golf (but they still have to pay). Nothing in it that remotely justifies 2 million upfront plus 20K a year.
Lots of rich falangs around but many of them got their money by being smart, not stupid.
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Re: TAT revamps defunct Thailand Elite Card

Post by STEVE G » Fri May 31, 2013 11:23 am

If they took me all the way to Hua Hin several times a year with their posh taxi I might almost be able to justify the 20,000 a year but the two million to join is plain silly.

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Re: TAT revamps defunct Thailand Elite Card

Post by buksida » Tue Feb 07, 2017 10:01 am

Thailand Privilege Card targets B1bn in revenue

Thailand Privilege Card Co (TPC), the operator of Thailand Elite Card, expects to increase revenue to 1 billion baht within the next three years after the launch of four new cards and appointing Henley & Partners as its global sales agent.

The four new cards are Elite Family Excursion for a five-year membership costing 800,000 baht, Elite Family Alternative for a 10-year membership at 800,000 baht; Elite Privilege Access for a 10-year membership at 1 million baht and Elite Superiority Extension for a 20-year membership at 1 million baht.

President Pruet Boobphakam voiced confidence that the four new membership cards along with the new marketing strategy will boost TPC's revenue to achieve the goal.

The company expects revenue to grow 10% to over 400 million baht with the addition of 678 new memberships this year.

Mr Pruet said Europeans and Americans are TCP's main focus, as they are seen as high-spending tourists in Thailand.

Tourism and Sports Minister Kobkarn Wattanavrangkul said the four new Thailand Elite Card's membership cards will attract high-spending foreigners and will indirectly stimulate Thailand's economy as they will invest more in real estate, luxury cars and infrastructure investment.

"Thailand Elite Card might bring in a small amount of revenue to the country compared to other businesses," she said. "But if we look closely at it, we will find that the privilege card can indirectly entice high-end travellers to return to Thailand and our focus is to get tourists to revisit."

http://www.bangkokpost.com/business/tou ... in-revenue
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Re: TAT revamps defunct Thailand Elite Card

Post by brianks » Tue Feb 07, 2017 10:27 am

I have looked closely at this card and have concluded that if your going in and out of the country several times a year it can really make your entry and exit quite a bit easier. Yes, its costly but 5 years of no hassle at airport, lounge at airport and not renewing your visa every year is a definite plus. All depends on how you value your time spent going and coming.

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Re: TAT revamps defunct Thailand Elite Card

Post by oakdale160 » Tue Feb 07, 2017 12:15 pm

dont go on the first day, i dont want you to get hurt in the crush.

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