Even those rich enough to have bought a Thailand Elite Card are too embarrassed to talk about it. And even after it was put on the market a year ago with overt government backing not even the government bodies responsible for the card want to talk about it now.
Launched with great fanfare ahead of Thailand's hosting of last October's Apec summit, the card confers exclusive benefits such as discounts on spas, a fast-track line at airport check-in and business introductions for "VIP foreigners who have high purchasing power''.
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