Thousands of people queued for hours to get their hands on trainers designed by rapper Kanye West.
Shoppers were waiting outside stores from midnight to grab a pair of Adidas Yeezy Boost 350s.
Within minutes of their release at 09:30 BST, the £180 shoes were being resold online for double the price.
Security guards were brought in to manage the queues in Birmingham and websites including Foot Locker and JD Sports crashed due to demand.
Marketing professor Heiner Evanschitzky said the mix of celebrity, exclusivity and "a certain clientele really liking the experience of queuing with like-minded people" was behind the frenzy.
I forget who used the term sheeple on here but very apt. I really do not understand why you pay more than the retail price on the day of a product launch, world's gone mad.
Woke up this morning breathing that's a good start to the day.
I'd say that it is more accurate to say that many have lost their minds instead. We'll see what happens when it goes properly south sometime and if there is any metal in those that believe everything is so fine now and nothing could go wrong. Ironically, this is exactly the same situation as it was before WW1 (if you know history) as everyone thought nothing could go wrong and it was a time of innovation and wonder ... some disturbing similarities, even if a century apart. Just an observation and not trying to be a herald of future woe. Sadly, history repeats itself as new generations often fail to learn from the past because they think they are better and those from the past are stupid/silly ... big mistake.
Dannie Boy wrote: ↑Wed Jul 10, 2019 9:49 pm
I actually think they look ok - they look quite comfortable, but would hesitate paying even £50, let alone £500!!
They do look comfortable, I agree. Like a slipper. The rather unique style just doesn't do it for me though. The cost price is apparently $76 which is higher than I expected.
I don't trust children. They're here to replace us.
