prcscct wrote:I don't know what has happened to CNN, perhaps going too much toward Generation ?? people but they've lost substance IMO which has been replaced by frilly nonsense.
CNN pursued a failed strategy, resulting in ratings so bad they should have turned off the lights and quit. But they didn't, because in the US television world CNN = Breaking News. Time Warner will keep CNN on as a money loser for the same reason Japanese manufacturers of medical and scientific imaging instruments keep their money losing camera division: it gives them prestige. The 'frilly nonsense' is their attempt to garner viewers by doing something different than the other cable news networks.
Their failed strategy had 3 major faults. First, they thought they were the political center. Nope, they're the democrat center. Second is they thought the CNN brand image would be forever wounded if they went the ranting / raving / yelling route of MSNBC. Probably true, but we'll never know. Finally, they were blind to people preferring news from the internet on their own schedule over news from a trusted source for which they had to wait.
Many have suggested how CNN could revitalize itself, giving it a chance to return to it's spot as the premier cable news network: Become the network of the political center. Fire all the Marxists. Fire all the people who's primary education was by union members who were neither tested for competency our could be fired for lack of it. Scour stories, rooting out assumptions. Use words based on what they meant before they were politicized, don't use words that have their meanings twisted into new purposes for political gain. For example, "All animals are equal, but some animals are more equal than others."
CNN TV business is also good with Richard Quest who is an ex-BBC guy. They shouldn't have let him get away.
et al.
Those people probably get their "news" from The Huffington Post online...