When in Europe, watching TV, & the adverts come on, you may see one by a car manufacturer..
..The glossy paintwork reflecting off the setting sun, the man effortlessly driving his pride & joy along empty roads with his pretty lady aside him, (always a shot of her long legs as we see him change gear)..& maybe 2 very contented kids, safe & secure in the back seats.
All this while a seductive voice-over tries to inform you of the vehicle's facts & figures..all-in-all a hard package to resist.
BUT WAIT..Now let's observe an advert on Thai TV for a pick-up or car...
..Loud vibrant music, voice-over almost shouting the stats at you, if it's a pick-up it's GOT to be scorching thru' big puddles & taking off over ramps in a quarry, or for a car it's GOT to be in a car-chase. It's a testosterone-fueled race thru' that quarry to your nearest dealership to sign that irresistable 3yr finance deal..
And now Kubota tractors are using the same style of ad..the tractor is driven by an absolute moron who in the ad slides it a high speed, kicks up as much spray as poss, & tries to make it do what the Toyota did in the same quarry 2 minutes ago..ha-ha!
One has to think that if the car-ad did not have 'power-music' playing all the way thru' the ad, we'd be subjected to those 'pantomime' sound effects as the car shifts into top gear whilst spraying gravel over the cameraman..555!
