Sports and music tourism will soon represent a $1.5 trillion economy

[PeteC]

A lot of interesting data and projections in the full article.

https://www.bangkokpost.com/business/ge ... ht-economy

.....According to new research from Collinson International, which owns Priority Pass and LoungeKey airport lounges around the world, sports and music tourism are growing at unprecedented rates and are forecast to represent a $1.5 trillion (53 trillion baht) industry by 2032.

Sports tourism represents the overwhelming majority of that figure. Valued at $564.7 billion in 2023, it’s expected to skyrocket to $1.33 trillion in the next eight years. Music tourism, meanwhile, is projected to contribute an additional $13.8 billion, more than doubling its current valuation of $6.6 billion.

For the purposes of its report, published on July 29, Collinson defined travellers as anyone who flew to an event, whether internationally or within their own country. Of 8,537 surveyed travellers from 17 countries, more than four in five (83%) have flown to a sporting event while 71% have boarded a plane for a concert in the past three years, or plan to in the next 12 months........