Pretty much when it's geared to the Wendyball supporters or low IQ crowd - don't tar all of us with the same brush.
The video you posted sums it up.
I was working in Spain some time ago on a site well away from civilisation - after a long stint, I and a couple of guys had a 3-4 day break. We thought what the hell, head to the beach (a long drive), couple of days, enjoy the food, the beer etc..... 2 hrs after our arrival, we headed straight back to site - the embarrassment of the low IQ UK Muppets was too much......
That said, we took supplies and spent the night "outside camp" (no alcohol allowed on site) - so not a wasted trip.
Seriously though, plenty of alcohol at rugby and cricket, but you don't see the same....... That said, cockney twats at horse racing is a different matter - is the common denominator Londoners?