Beer competition in 2010 a sobering challenge
Foreign beer market opens up in Thailand on
Jan 1, 2010
BANGKOK: -- Thai Beverage, manufacturer of Chang beer, expects to face big challenges amid fiercer competition in the beer market next year.
The Asean Free Trade Agreement, which will eliminate tariffs on beer imported from fellow Asean members from next January 1, will afford foreign brews easier access to the Thai market.
Chang also plans to regain market leadership within two years through an aggressive marketing campaign featuring sports and music activities.
Thai Beverage Marketing deputy managing director Charlie Jitcharoongphorn yesterday said some serious competition was expected in the beer market next year, but that the company was formulating a marketing strategy to meet it.
ThaiBev has earmarked Bt100 million for sports and music activities and produced a Chang television commercial for its "Khon Thai Huajai Deaw Khun" campaign, to air for six months starting today.
Charlie said this was ThaiBev's first step towards overcoming the competition.
Chang lost its leadership to Singha beer two years ago. Singha Co recently said its beer brands - Singh and Leo - enjoyed a combined market share of 60 per cent. Charlie said ThaiBev's Chang, Federbrau and Archa controlled the rest of the market.
The company has targeted a 5-percentage-point increase in its market share by the end of next year.
The economy-beer segment, which represents 80 per cent of the Bt100-billion beer market, is expected to grow 4-5 per cent next year. Sales of Chang have so far showed flat year-on-year growth in that market.
Charlie said Chang's "Khon Thai Huajai Deaw Khun" campaign was aimed at supporting the revolutionary new look of Chang beer products, with Chang Classic, Chang Draught and Chang Light given a clearer image.
The company expects 80 per cent of Chang drinkers to learn about the campaign within a month through different media channels - billboards, television and radio commercials and print and online media.
Chang will also organise 1,000 concerts and other musical performances at various venues next year.
-- The Nation 2009-11-12
A Beer Lao please!
Yes! Beer Lao Dark is the best beer in Asia imo!
I search it out when in Bangkok and bring back cases of it from Laos when visiting the in-laws!
I search it out when in Bangkok and bring back cases of it from Laos when visiting the in-laws!
My brain is like an Internet browser; 12 tabs are open and 5 of them are not responding, there's a GIF playing in an endless loop,... and where is that annoying music coming from?
Neither, actually you go past the factory on the road to Vietianne after crossing over the Friendship Bridge in Nong Khai.Lung Per wrote:Who is behind Beer Lao - Carlsberg og Heineken????
The brewmaster is actually a 49 year old Lao woman who studied brewing in Prague, Berlin and Copenhagen. The factory is of course state owned but I think beer Lao gets its unique taste from them using more rice instead of expensive imported grains. This method makes the beer less bitter.
From what I've heard and read they can't make enough of it. In Laos restaurants/clubs/bars etc have a limit of bottles etc that they can order each week. Popular stuff for sure.
Actually, now Carlsberg owns 50% and the Lao government 50%. Here's the link. Pete 
http://www.beerlao.la/eng/about.php
http://www.beerlao.la/eng/about.php
Governments are instituted among Men, deriving their just powers from the consent of the governed. Source
Thanks. I thought so but was not sure. Carlsberg was originally behind the Chiang (Elephant) beer. The elephants is Carlsberg's trade mark, hence the name "Chiang". Carlsberg withdrew from the Thai market some time ago, and the Chiang beer has not been the same since. Happy to see that Lao Beer will be making entry here soon. In the meantime, a Leo will do.prcscct wrote:Actually, now Carlsberg owns 50% and the Lao government 50%. Here's the link. Pete
http://www.beerlao.la/eng/about.php
SKÅL
A friend is only one click away
Part of this is to see that Thailand's neighbor allows foreign corporations to buy in and own a full 50% and equal control, instead of the 49-51 Thai formula.
Perhaps when you're as poor as Laos is, xenophobia takes a back seat.
Pete
Perhaps when you're as poor as Laos is, xenophobia takes a back seat.
Pete Governments are instituted among Men, deriving their just powers from the consent of the governed. Source