Tourism body and two provinces ink MoU for Hua Hin, Cha-am

[Bristolian]

The Nation

Tourism body and two provinces ink MoU for Hua Hin, Cha-am
http://www.nationmultimedia.com/busines ... 22151.html

The Designated Areas for Sustainable Tourism Administration (DASTA) has signed a memorandum of understanding with Phetchaburi and Prachuap Khiri Khan provinces on tourism zoning.
Under their sustainable-tourism plan, they intend to establish four zones: high-end beach, family beach, agricultural tourism, and eco-tourism.

One of the objectives is to promote Hua Hin, Cha-am and Pak Nam Pran as high-end beach destinations to attract foreign tourists. Hotels will be asked to join the scheme by upgrading their facilities to increase their room rates
Its tourism position is far different from those of busy Pattaya and Phuket, which have focused more on entertainment and nightlife.

Nalikatibhag said the area's development would be completed via a 10-year strategic plan. Improvements in infrastructure and city landscapes would be in focus. DASTA is looking for a place in Cha-am to set up an office to work with local communities more closely and push ahead future projects.

Details of the strategic plan will be clearer next year. Also, a tourism slogan will be chosen that will differentiate the area from other destinations. Local people are proud of hosting the King's summer palace and 70 royal water projects, claimed to be the highest number in Thailand. This will be cited in the promotional slogan.

[hhfarang]

Improvements in infrastructure

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