Carlson signs new resort in Hua Hin

[buksida]

Carlson has signed a luxury new resort in Hua Hin, Thailand.

Owned by Retreat Hua Hin Company Limited, construction of the US$ 23 million, 118-room Radisson Blu Resort Hua Hin will begin immediately. The resort is expected to open by the third quarter of 2012.

“Adding another resort to our growing Thai portfolio is aligned with plans to expand Radisson as a vibrant, contemporary and engaging brand in key city, resort and airport locations throughout Asia Pacific,” said Hubert Joly, Carlson president and chief executive officer.

“Hua Hin is Thailand’s oldest and most prestigious resort destination,” added Joly. “The Radisson Blu Resort Hua Hin is our third resort destination in the country, coming after the Radisson Plaza Resort Phuket Panwa Beach which opened in 2009 and the Radisson Resort & Spa Pattaya Bay which will open next year.”

Earlier this month, Carlson announced plans to increase the number of Radisson hotels in Asia Pacific to over 100 hotels by 2015. The Radisson portfolio in Asia Pacific includes eight resorts, in India (Alibaug, Goa and Mamallapuram), China (Huizhou and Sanya), Australia (Gold Coast), the South Pacific (Fiji and Tahiti), and the three new properties in Thailand. The resort development is also part of Carlson’s Asia Pacific launch of Radisson Blu, the upper-upscale tier of the Radisson brand.

“Thailand is a key growth market for Carlson and we are confident that this resort will set a new benchmark in Hua Hin’s hospitality sector, becoming the preferred choice for a growing number of tourists visiting the destination,” said Michael Thomas, chief executive officer and managing partner, Retreat Hua Hin Company Limited.

Twenty four of the rooms will have direct pool and beachfront access, while another 94 rooms will have private Jacuzzi or plunge pools.

Guests will be able to enjoy a variety of dining options including a specialty restaurant, an all-day dining restaurant, a lobby lounge, and a beachfront restaurant and bar. Additional resort facilities will include a gym, spa and wellness centre, meeting and function rooms, and up to three swimming pools.

Source: AsiaTravelTips

[Jim]

yoo tii nai kap?

[buksida]

Didn't say, there are so many buildings going up at the moment it will be hard to tell. It would have to be beach-side though I would imagine.

[Spitfire]

Making a gamble then on future tourism figures in the area. Do they know something that most don't?

There will have to be a lot of tourists around to make it valid considering the amount of options already exist.

Maybe they are anticipating a flood of Thai/Chinese tourists in a few years as the economy prospers, not easy to see where all the western foreigners will come from in that price range.

However, the future is notoriously difficult to predict, I guess. We'll see then.

[pharvey]

Maybe they are anticipating a flood of Thai/Chinese tourists in a few years

Christ, I come to Hua Hin to get away from the Chinese ..... well, with the exception of the Long Haired General of course

[Spitfire]

, yeah man, never know with the way stuff is now. I'm with you on that one though.

Disturbingly though, they must be planning for someone or some section of abundant tourism in the future of whatever shape or form it takes itself in.

[pharvey]

Yep, there's certainly some big investments being made - and they're obviously confident of returns!

As you say though SF, I can see the tourism coming from Asia rather than the West, certainly in the short to medium term. Whilst businesses etc. need a significant increase in tourism, I just hope the place doesn't get over-run..........