This is worth a read, seems like Isaan is blazing away with much increased tourism figures plus billions of baht generated too and has caught the eye of TAT.
http://www.bangkokpost.com/business/tou ... -campaigns
Isaan to be the highlight of TAT domestic campaigns 2011
Isaan to be the highlight of TAT domestic campaigns 2011
Resolve dissolves in alcohol
Re: Isaan to be the highlight of TAT domestic campaigns 2011
Is it me or does it not add up.
Last year 18 million trips = 2222 Baht per trip ( not a lot)
Projection this year 20 million trips = 2150 Baht per trip ( even less)
And a show which projects 60000 Visitors spending an average of 50 Baht each.
But better than last year where the spend was only 43 Baht. ( a cup of coffee costs more )
But based on these predictions the TAT has increased its promotion budget by 10 million Baht.
Less for more
Last year 18 million trips = 2222 Baht per trip ( not a lot)
Projection this year 20 million trips = 2150 Baht per trip ( even less)
And a show which projects 60000 Visitors spending an average of 50 Baht each.
But better than last year where the spend was only 43 Baht. ( a cup of coffee costs more )
But based on these predictions the TAT has increased its promotion budget by 10 million Baht.
Less for more
no more dePreston